From Marco Polo
to Eat, Pray, Love:
A (Very) Brief History of
Bali & Indonesia

Karen MacRae

From a trading post for the Dutch East India company to a lush and vibrant film set for the likes of Julia Roberts, Bali has had many incarnations throughout the centuries—and welcomed visitors from all corners of the globe.

Hindu Influence

Hindu influences reached the Indonesian archipelago as early as the first century, and today there are two major theories to explain its arrival. The first belief is that South Indian sea traders brought Hinduism with them. The second describes how Indonesian royalty first embraced Indian religions and culture, with the masses soon following their lead.

European Contact

The first mention of Indonesia by a European traveller can be traced back to Marco Polo. In The Travels of Marco Polo, his travelogue from the late 13th century, Polo claimed to have encountered unicorns populating the island of Sumatra. (It was later deduced that what Polo thought were unicorns were in fact Sumatran rhinoceros.)

Throughout the 16th century, Bali was on the radar for many European seafarers. In 1597, Dutch explorer Cornelis de Houtman arrived in Bali with 89 men. Houtman fell in love with the island, christening it “Young Holland.”

When the Dutch returned to Indonesia in later years, they were interested in profit. Although the Dutch East India Company, known in Dutch as Vereenigde Oostindische Compagnie, was very active in the Maluku Islands, Java and Sumatra, it barely gave Bali a second glance. When the opening of a trading post in Bali was attempted in 1620, the first merchant, Hans van Meldert, was given the mission to purchase “rice, beasts, provisions and women.”

Balinese slaves were highly prized, both in Bali and overseas. Male slaves were famous for their manual skills and courage, while females were known for their beauty and artistic skills. Payment to Balinese kings would usually be made in opium.

Dutch Conquest

The Dutch government expanded its control across the Indonesian archipelago during the second half of the 19th century. Dutch political and economic control over Bali began in the 1840s on the island’s north coast, when the Dutch pitted various competing Balinese realms against each other. Dutch rule was short-lived and by late 1949, the Netherlands recognized Indonesian independence.