Celebrating 50 Years of Adventure Travel

Published by The Aspen Times | By Amiee White Beazley

“George Butterfield , who will be 77 in February, has been at the helm of Butterfield & Robinson since its inception. Born in Canada and raised in Bermuda, George practiced law in Toronto before dedicating himself full-time to the business of biking and walking in 1969. He still plays an active role in day-to-day operations and serves as B&R’s spiritual leader, resident travel sage, voyageur extraordinaire, and CEO of all things slow.

Taking a personal interest in each trip’s success, George and his wife and company co-founder Martha guide at least one trip a year — which George claims is the best part of the job. This year, George and Martha will travel back 50 years to 1966 in order to meticulously re-create B&R’s very first biking trip through the hills of Bavaria — Munich to Salzburg.

I spoke with George Butterfield recently as he reflected on his past as founder of Butterfield & Robinson and a look ahead at the adventure travel industry…”

See the full story in The Aspen Times.